/* ============================================================
   Hotel Boost CR — hoja de estilo
   Tipografía oficial: Manrope (títulos/marca) + Inter (texto/UI)
   Paleta oficial del Brand Book v1.0. Sin librerías externas.
   Recurso gráfico propio: el CORTE DIAGONAL del monograma HB
   + el sistema de REGLA / marcas de medición (el producto es un índice 0-100).
   ============================================================ */

@font-face{
  font-family:"Manrope";
  src:url("assets/fonts/manrope-var.woff2") format("woff2-variations"),
      url("assets/fonts/manrope-var.woff2") format("woff2");
  font-weight:200 800;
  font-style:normal;
  font-display:swap;
}
@font-face{
  font-family:"Inter";
  src:url("assets/fonts/inter-var.woff2") format("woff2-variations"),
      url("assets/fonts/inter-var.woff2") format("woff2");
  font-weight:100 900;
  font-style:normal;
  font-display:swap;
}

/* ---------- tokens ---------- */
:root{
  --navy:#0B1D3A;
  --navy-soft:#12294c;
  --blue:#1D6BFF;
  --cyan:#00B2FF;
  --gray:#64707F;
  --line:#E9EDF2;
  --white:#FFFFFF;

  --ink:#0B1D3A;
  --ink-mute:#64707F;

  --cut:14px;             /* el corte diagonal, constante en todo el sitio */
  --rail:84px;            /* riel izquierdo con la numeración de sección */
  --maxw:1260px;
  --pad:clamp(20px,5vw,60px);
  --sec-y:clamp(64px,10vw,132px);

  --f-display:"Manrope",system-ui,sans-serif;
  --f-text:"Inter",system-ui,sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%; scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{animation-duration:.001ms !important;transition-duration:.001ms !important}
}

body{
  margin:0;
  background:var(--white);
  color:var(--ink);
  font-family:var(--f-text);
  font-size:16px;
  line-height:1.65;
  font-feature-settings:"tnum" 1,"cv05" 1;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--f-display);margin:0;letter-spacing:-.03em;line-height:1.02}
p{margin:0}
ul{margin:0;padding:0;list-style:none}

:focus-visible{outline:2px solid var(--cyan);outline-offset:3px}

/* ---------- utilidades tipográficas ---------- */
.label{
  font-family:var(--f-text);
  font-size:.688rem;
  font-weight:600;
  letter-spacing:.2em;
  text-transform:uppercase;
  color:var(--gray);
}
/* el glifo ™ ya viene volado: subirlo más lo hacía leer como tilde suelta */
.tm{font-size:.68em;letter-spacing:0}

/* corte diagonal — la firma gráfica */
.cut{clip-path:polygon(0 0,100% 0,100% calc(100% - var(--cut)),calc(100% - var(--cut)) 100%,0 100%)}
.cut-tl{clip-path:polygon(var(--cut) 0,100% 0,100% 100%,0 100%,0 var(--cut))}

/* marcas de regla */
.ticks{
  height:9px;
  background-image:repeating-linear-gradient(90deg,var(--line) 0 1px,transparent 1px 11px);
}
.ticks-dark{
  height:9px;
  background-image:repeating-linear-gradient(90deg,rgba(255,255,255,.22) 0 1px,transparent 1px 11px);
}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad)}

.sec{padding-block:var(--sec-y);position:relative}
.sec--dark{background:var(--navy);color:#fff}
.sec--dark .label{color:rgba(255,255,255,.55)}
.sec--tint{background:linear-gradient(180deg,#f7f9fc,#fff)}

/* encabezado de sección con riel numerado */
.sec-head{display:flex;align-items:baseline;gap:16px;margin-bottom:clamp(28px,4vw,52px)}
.sec-num{
  font-family:var(--f-display);
  font-weight:800;
  font-size:.813rem;
  letter-spacing:.06em;
  color:var(--blue);
  background:rgba(29,107,255,.09);
  padding:5px 9px 4px;
  flex:none;
  clip-path:polygon(0 0,100% 0,100% calc(100% - 7px),calc(100% - 7px) 100%,0 100%);
}
.sec--dark .sec-num{background:rgba(0,178,255,.16);color:var(--cyan)}
.sec-head .rule{flex:1;height:1px;background:var(--line);align-self:center}
.sec--dark .sec-head .rule{background:rgba(255,255,255,.16)}

/* ---------- botones ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--f-text);font-weight:600;font-size:.938rem;
  padding:15px 26px;border:0;cursor:pointer;text-decoration:none;
  transition:background .18s ease,color .18s ease,transform .18s ease;
  clip-path:polygon(0 0,100% 0,100% calc(100% - 11px),calc(100% - 11px) 100%,0 100%);
}
.btn--primary{background:var(--blue);color:#fff}
.btn--primary:hover{background:#0d55e0;transform:translateY(-1px)}
.btn--ghost{background:transparent;color:inherit;box-shadow:inset 0 0 0 1px currentColor;opacity:.85}
.btn--ghost:hover{opacity:1}
.btn--light{background:#fff;color:var(--navy)}
.btn--light:hover{background:var(--line)}
.btn .arw{width:14px;height:9px;flex:none}

/* ============================================================
   NAV
   ============================================================ */
.nav{
  position:sticky;top:0;z-index:60;background:rgba(255,255,255,.94);
  backdrop-filter:saturate(1.4) blur(6px);
  border-bottom:1px solid var(--line);
}
.nav__in{display:flex;align-items:center;gap:20px;height:68px}
.nav__logo{display:flex;align-items:center;flex:none}
.nav__logo img{height:34px;width:auto}
.nav__links{display:none;gap:26px;margin-left:auto;align-items:center}
.nav__links a{
  font-size:.875rem;font-weight:500;color:var(--ink);text-decoration:none;
  padding:6px 0;border-bottom:1.5px solid transparent;white-space:nowrap;
}
.nav__links a:hover{border-bottom-color:var(--blue)}
/* en móvil el CTA vive dentro del panel: en la barra se apretaba a dos líneas */
.nav__cta{display:none;margin-left:auto;font-size:.875rem;padding:11px 18px}
.nav__toggle{
  margin-left:auto;width:42px;height:38px;background:transparent;border:1px solid var(--line);
  display:grid;place-content:center;gap:4px;cursor:pointer;padding:0;
}
.nav__toggle span{display:block;width:18px;height:1.5px;background:var(--ink)}
.nav__panel{display:none;border-top:1px solid var(--line);background:#fff;padding:10px var(--pad) 22px}
.nav__panel.is-open{display:block}
.nav__panel a{
  display:block;padding:13px 0;text-decoration:none;font-size:1rem;font-weight:500;
  border-bottom:1px solid var(--line);
}
.nav__panel .btn{margin-top:16px;width:100%;justify-content:center}

@media (min-width:960px){
  .nav__links{display:flex}
  .nav__cta{display:inline-flex;margin-left:8px}
  .nav__toggle{display:none}
  .nav__panel{display:none !important}
}

/* la barra es sticky: sin esto los anclajes esconden el título debajo */
section[id],main[id]{scroll-margin-top:84px}

/* ============================================================
   01 · HERO
   ============================================================ */
.hero{background:var(--navy);color:#fff;position:relative;overflow:hidden}
.hero::after{ /* barrido diagonal sutil, del corte del monograma */
  content:"";position:absolute;right:-14%;top:-30%;width:58%;height:170%;
  background:linear-gradient(180deg,rgba(29,107,255,.16),rgba(0,178,255,.03));
  transform:skewX(-11deg);pointer-events:none;
}
.hero__in{position:relative;z-index:2;padding-block:clamp(52px,9vw,104px) clamp(56px,8vw,96px)}
.hero__grid{display:grid;gap:clamp(38px,6vw,64px)}
.hero__kicker{display:flex;align-items:center;gap:12px;margin-bottom:26px}
.hero__kicker .bar{width:34px;height:2px;background:var(--cyan);flex:none}
.hero h1{
  font-size:clamp(2.6rem,8.4vw,5.4rem);
  font-weight:800;letter-spacing:-.042em;line-height:.94;
  margin-bottom:22px;
}
.hero h1 .lt{display:block;font-weight:200;letter-spacing:-.03em;color:rgba(255,255,255,.72)}
.hero__lead{
  font-size:clamp(1.05rem,2.3vw,1.313rem);line-height:1.55;color:rgba(255,255,255,.82);
  max-width:34ch;margin-bottom:16px;
}
.hero__note{font-size:.938rem;color:rgba(255,255,255,.6);max-width:42ch;margin-bottom:32px}
.hero__ctas{display:flex;flex-wrap:wrap;gap:12px}

/* panel-instrumento del hero */
.gauge{
  background:#fff;color:var(--navy);padding:26px 22px 22px;
  box-shadow:0 24px 60px -30px rgba(0,0,0,.7);
  clip-path:polygon(0 0,100% 0,100% calc(100% - 22px),calc(100% - 22px) 100%,0 100%);
}
.gauge__top{display:flex;justify-content:space-between;align-items:flex-start;gap:14px;margin-bottom:18px}
.gauge__eyebrow{font-size:.625rem;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--gray)}
.gauge__name{font-family:var(--f-display);font-weight:800;font-size:1.063rem;letter-spacing:-.02em;margin-top:5px}
.gauge__score{text-align:right;line-height:1;flex:none}
.gauge__score b{font-family:var(--f-display);font-weight:800;font-size:3.25rem;letter-spacing:-.05em;display:block}
.gauge__score span{font-size:.75rem;color:var(--gray);font-weight:600;letter-spacing:.06em}
.gauge__tag{
  display:inline-block;margin-top:8px;font-size:.688rem;font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;background:rgba(29,107,255,.1);color:var(--blue);padding:4px 8px;
}
.dim{display:grid;grid-template-columns:1fr auto;gap:4px 10px;align-items:baseline;padding:9px 0;border-top:1px solid var(--line)}
.dim__n{font-size:.813rem;font-weight:500;color:var(--ink)}
.dim__v{font-family:var(--f-display);font-weight:800;font-size:.875rem;letter-spacing:-.01em}
.dim__v i{font-style:normal;color:var(--gray);font-weight:500;font-size:.75rem}
.dim__bar{grid-column:1/-1;height:4px;background:var(--line);position:relative}
.dim__bar i{position:absolute;inset:0 auto 0 0;background:var(--blue);display:block}
.gauge__foot{margin-top:16px;padding-top:12px;border-top:1px solid var(--line);font-size:.688rem;color:var(--gray);line-height:1.5}

@media (min-width:900px){
  .hero__grid{grid-template-columns:1.08fr .92fr;align-items:center;gap:clamp(40px,5vw,76px)}
}

/* ============================================================
   02 · EL PROBLEMA — filas escalonadas, no tarjetas
   ============================================================ */
.prob h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:19ch;margin-bottom:14px}
.prob__sub{color:var(--ink-mute);max-width:52ch;margin-bottom:clamp(30px,4vw,48px)}
.prob__list{border-top:1px solid var(--line)}
.prob__row{
  display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:baseline;
  padding:17px 0;border-bottom:1px solid var(--line);
}
.prob__row b{
  font-family:var(--f-display);font-weight:200;font-size:1.75rem;letter-spacing:-.03em;
  color:var(--blue);opacity:.5;line-height:1;flex:none;
}
.prob__row p{font-size:clamp(1.05rem,2.6vw,1.375rem);font-weight:500;letter-spacing:-.01em}
/* escalonado real en desktop: cada fila entra un poco más */
@media (min-width:820px){
  .prob__row:nth-child(2){padding-left:34px}
  .prob__row:nth-child(3){padding-left:68px}
  .prob__row:nth-child(4){padding-left:102px}
  .prob__row:nth-child(5){padding-left:136px}
}
.enfoque{margin-top:clamp(36px,5vw,60px);display:grid;gap:20px}
.enfoque__chain{display:flex;flex-wrap:wrap;align-items:center;gap:10px 14px}
.enfoque__chain b{font-family:var(--f-display);font-weight:800;font-size:clamp(1.25rem,3.6vw,2rem);letter-spacing:-.03em}
.enfoque__chain .sep{width:26px;height:1px;background:var(--blue);flex:none}
.enfoque p{color:var(--ink-mute);max-width:46ch}
@media (min-width:820px){.enfoque{grid-template-columns:auto 1fr;align-items:center;gap:38px}}

/* ============================================================
   03 · QUÉ HACEMOS — escalera
   ============================================================ */
.hacemos h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:16ch;margin-bottom:clamp(28px,4vw,46px)}
.step{
  border-top:1px solid var(--line);padding:26px 0;
  display:grid;gap:8px;
}
.step__k{display:flex;align-items:center;gap:12px}
.step__k b{font-family:var(--f-display);font-weight:800;font-size:1.375rem;letter-spacing:-.025em}
.step__k .dot{width:7px;height:7px;background:var(--blue);flex:none}
.step p{color:var(--ink-mute);max-width:46ch}
@media (min-width:820px){
  .step{grid-template-columns:minmax(230px,1fr) 1.6fr;gap:34px;align-items:baseline}
  .step:nth-child(2){margin-left:46px}
  .step:nth-child(3){margin-left:92px}
}

/* ============================================================
   04 · HOTEL BOOST SCORE™
   ============================================================ */
.score h2{font-size:clamp(1.9rem,5.4vw,3.25rem);max-width:17ch;margin-bottom:16px}
.score__lead{color:rgba(255,255,255,.72);max-width:50ch;margin-bottom:clamp(34px,4.5vw,54px)}
.score__grid{display:grid;gap:clamp(34px,5vw,58px)}
.sdim{padding:15px 0;border-top:1px solid rgba(255,255,255,.14);display:grid;
  grid-template-columns:auto 1fr auto;gap:4px 14px;align-items:baseline}
.sdim__i{font-family:var(--f-display);font-weight:200;font-size:clamp(1.5rem,4vw,2.125rem);
  letter-spacing:-.04em;line-height:1;color:var(--cyan);opacity:.7;font-feature-settings:"tnum" 1}
.sdim__n{font-weight:500;font-size:clamp(.938rem,2.2vw,1.063rem)}
.sdim__n small{display:block;color:rgba(255,255,255,.5);font-size:.75rem;font-weight:400;margin-top:2px;letter-spacing:.01em}
.sdim__pts{font-family:var(--f-display);font-weight:700;font-size:.75rem;letter-spacing:.04em;
  line-height:1;white-space:nowrap;color:rgba(255,255,255,.5)}
.sdim__pts i{font-style:normal;font-weight:500}
/* en el panel de ejemplo el número SÍ es el protagonista */
.score__panel .sdim{grid-template-columns:1fr auto;align-items:center}
.score__panel .sdim__pts{font-weight:200;font-size:clamp(1.75rem,4.6vw,2.375rem);
  letter-spacing:-.04em;color:#fff}
.score__panel .sdim__pts i{font-size:.48em;font-weight:600;color:rgba(255,255,255,.5)}

/* la regla de madurez — el motivo de medición llevado a su forma literal */
.ruler{margin-top:clamp(30px,4vw,44px);padding-top:clamp(24px,3vw,32px);border-top:1px solid rgba(255,255,255,.14)}
.ruler__bar{display:flex;height:30px;position:relative;margin-top:24px}
.ruler__band{border-right:1px solid rgba(11,29,58,.4)}
.ruler__band:last-child{border-right:0}
.ruler__marker{position:absolute;top:-8px;bottom:-8px;width:2px;background:#fff;box-shadow:0 0 0 3px rgba(11,29,58,.55)}
.ruler__marker b{
  position:absolute;left:50%;transform:translateX(-50%);bottom:calc(100% + 7px);
  font-family:var(--f-display);font-weight:800;font-size:.75rem;letter-spacing:.02em;
  background:#fff;color:var(--navy);padding:2px 7px;white-space:nowrap;
}
.ruler__scale{display:flex;justify-content:space-between;margin-top:8px;font-size:.688rem;color:rgba(255,255,255,.5);font-weight:600}
.ruler__legend{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:18px}
.rl{display:flex;align-items:center;gap:7px;font-size:.75rem;color:rgba(255,255,255,.62);white-space:nowrap}
.rl b{font-weight:700;color:rgba(255,255,255,.9);font-feature-settings:"tnum" 1}
.rl::before{content:"";width:10px;height:10px;flex:none}
.rl--1::before{background:rgba(255,255,255,.22)}
.rl--2::before{background:rgba(29,107,255,.38)}
.rl--3::before{background:rgba(29,107,255,.62)}
.rl--4::before{background:var(--blue)}
.rl--5::before{background:var(--cyan)}

.score__panel{
  background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.14);
  padding:clamp(22px,3.4vw,32px);
  clip-path:polygon(0 0,100% 0,100% calc(100% - 20px),calc(100% - 20px) 100%,0 100%);
}
.score__panel h3{font-size:1.125rem;font-weight:800;margin-bottom:6px}
.score__panel .sub{font-size:.813rem;color:rgba(255,255,255,.55);margin-bottom:22px}
.score__total{display:flex;align-items:flex-end;gap:14px;margin-bottom:6px}
.score__total b{font-family:var(--f-display);font-weight:800;font-size:clamp(3.5rem,11vw,5rem);letter-spacing:-.055em;line-height:.85}
.score__total span{font-size:.938rem;color:rgba(255,255,255,.6);font-weight:600;padding-bottom:8px}
.score__level{font-size:.688rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--cyan);margin-bottom:22px}
.score__cta{margin-top:clamp(30px,4vw,44px);display:flex;flex-wrap:wrap;align-items:center;gap:14px}
.score__cta em{font-style:normal;font-size:.813rem;color:rgba(255,255,255,.55)}
@media (min-width:920px){
  .score__grid{grid-template-columns:1.15fr .85fr;gap:clamp(40px,5vw,72px);align-items:start}
}

/* ============================================================
   05 · MÉTODO B.O.O.S.T.™
   ============================================================ */
.metodo h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:18ch;margin-bottom:14px}
.metodo__sub{color:var(--ink-mute);max-width:50ch;margin-bottom:clamp(32px,4.5vw,52px)}
.etapa{
  display:grid;grid-template-columns:auto 1fr;gap:16px 20px;align-items:start;
  padding:24px 0;border-top:1px solid var(--line);
}
.etapa__l{
  font-family:var(--f-display);font-weight:200;font-size:clamp(3rem,9vw,4.75rem);
  line-height:.8;letter-spacing:-.05em;color:var(--blue);width:1.1em;text-align:center;flex:none;
}
.etapa__b h3{font-size:clamp(1.125rem,3vw,1.5rem);font-weight:800;margin-bottom:5px}
.etapa__b .q{font-size:.938rem;font-weight:600;color:var(--blue);margin-bottom:7px}
.etapa__b p{color:var(--ink-mute);max-width:52ch}
.etapa__i{
  grid-column:1/-1;font-size:.688rem;letter-spacing:.16em;text-transform:uppercase;
  font-weight:700;color:var(--gray);
}
@media (min-width:820px){
  .etapa{grid-template-columns:auto minmax(0,1fr) auto;align-items:center}
  .etapa__i{grid-column:auto;text-align:right}
}
.ciclo{
  margin-top:26px;border-top:1px solid var(--line);padding-top:22px;
  display:flex;flex-wrap:wrap;align-items:center;gap:12px;
}
.ciclo .label{color:var(--blue)}
.ciclo p{color:var(--ink-mute);font-size:.938rem}

/* principios — banda oscura, tipografía como único recurso */
.princ{background:var(--navy);color:#fff;padding-block:clamp(52px,7vw,88px)}
.princ h2{font-size:clamp(1.5rem,4vw,2.25rem);margin-bottom:clamp(26px,3.5vw,40px);max-width:20ch}
.princ__list{display:grid;gap:0}
.princ__item{
  padding:18px 0;border-top:1px solid rgba(255,255,255,.14);
  display:grid;gap:5px;
}
.princ__item b{font-family:var(--f-display);font-weight:800;font-size:clamp(1.063rem,2.8vw,1.375rem);letter-spacing:-.02em}
.princ__item p{color:rgba(255,255,255,.62);font-size:.938rem;max-width:60ch}
@media (min-width:820px){
  .princ__item{grid-template-columns:minmax(260px,.9fr) 1.4fr;gap:30px;align-items:baseline}
}

/* ============================================================
   06 · SOLUCIONES — 3 escalonadas + 1 banda distinta
   ============================================================ */
.sol h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:16ch;margin-bottom:12px}
.sol__sub{color:var(--ink-mute);max-width:48ch;margin-bottom:clamp(32px,4.5vw,50px)}
.sol__tiers{display:grid;gap:16px}
.tier{
  border:1px solid var(--line);padding:24px 22px;background:#fff;position:relative;
  clip-path:polygon(0 0,100% 0,100% calc(100% - 16px),calc(100% - 16px) 100%,0 100%);
  transition:border-color .18s ease;
}
.tier:hover{border-color:var(--blue)}
.tier__k{display:flex;align-items:center;gap:10px;margin-bottom:14px}
.tier__k .n{font-family:var(--f-display);font-weight:800;font-size:.75rem;color:var(--blue);letter-spacing:.08em}
.tier__k .ln{flex:1;height:1px;background:var(--line)}
.tier h3{font-size:clamp(1.188rem,3vw,1.5rem);font-weight:800;margin-bottom:8px}
.tier h3 .tm{color:var(--blue)}
.tier p{color:var(--ink-mute);font-size:.938rem}
/* la escalera: cada nivel pesa un poco más */
.tier--2{background:#fbfcfe}
.tier--3{background:var(--navy);border-color:var(--navy);color:#fff}
.tier--3 p{color:rgba(255,255,255,.7)}
.tier--3 .tier__k .ln{background:rgba(255,255,255,.2)}
.tier--3 .tier__k .n,.tier--3 h3 .tm{color:var(--cyan)}
@media (min-width:860px){
  .sol__tiers{grid-template-columns:repeat(3,1fr);align-items:end}
  .tier--1{padding-block:24px}
  .tier--2{padding-block:36px}
  .tier--3{padding-block:50px}
}
/* System Boost — no es un tier, es el programa de integración */
.system{
  margin-top:20px;border:1px solid var(--blue);background:rgba(29,107,255,.04);
  padding:clamp(24px,3.4vw,34px);display:grid;gap:16px;
  clip-path:polygon(0 0,100% 0,100% calc(100% - 18px),calc(100% - 18px) 100%,0 100%);
}
.system h3{font-size:clamp(1.25rem,3.2vw,1.625rem);font-weight:800}
.system h3 .tm{color:var(--blue)}
.system p{color:var(--ink-mute)}
.system .label{color:var(--blue)}
@media (min-width:860px){.system{grid-template-columns:1fr 1.3fr;gap:38px;align-items:center}}

/* ============================================================
   07 · NOSOTROS + CYFRATECH
   ============================================================ */
.nos h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:18ch;margin-bottom:14px}
.nos__lead{color:var(--ink-mute);max-width:52ch;margin-bottom:clamp(34px,4.5vw,52px)}
.org{display:grid;gap:18px}
.org__card{border:1px solid var(--line);padding:clamp(22px,3vw,30px);background:#fff}
.org__card--hb{background:var(--navy);color:#fff;border-color:var(--navy);
  clip-path:polygon(0 0,100% 0,100% calc(100% - 18px),calc(100% - 18px) 100%,0 100%)}
.org__card--hb .label{color:rgba(255,255,255,.55)}
.org__brand{font-family:var(--f-display);font-weight:800;font-size:clamp(1.375rem,4vw,1.875rem);letter-spacing:-.03em;margin:10px 0 8px}
.org__tags{font-size:.813rem;color:rgba(255,255,255,.6);letter-spacing:.04em}
.org__card--ct .org__brand{color:var(--ink)}
.org__card--ct .org__tags{color:var(--gray)}
.org__link{
  display:flex;align-items:center;gap:12px;padding:6px 0;
}
.org__link .ln{flex:1;height:1px;background:var(--line)}
.org__link .label{white-space:nowrap}
.person{padding:14px 0;border-top:1px solid var(--line);display:grid;gap:2px}
.person b{font-family:var(--f-display);font-weight:800;font-size:1rem;letter-spacing:-.015em}
.person span{font-size:.813rem;color:var(--gray)}
.person p{font-size:.875rem;color:var(--ink-mute);margin-top:4px}
.org__card--hb .person{border-top-color:rgba(255,255,255,.16)}
.org__card--hb .person span{color:rgba(255,255,255,.55)}
.org__card--hb .person p{color:rgba(255,255,255,.62)}
@media (min-width:860px){
  .org{grid-template-columns:1fr auto 1fr;align-items:center;gap:0}
  .org__link{flex-direction:column;padding:0 22px}
  .org__link .ln{width:1px;height:34px;flex:none}
  .org__link .label{writing-mode:vertical-rl;letter-spacing:.18em}
}

/* ============================================================
   08 · POR QUÉ — cadena de proceso con marcas de regla
   ============================================================ */
.por h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:17ch;margin-bottom:14px}
.por__lead{color:rgba(255,255,255,.72);max-width:48ch;margin-bottom:clamp(34px,4.5vw,52px)}
.chain{display:grid;gap:0;border-top:1px solid rgba(255,255,255,.16)}
.chain__i{
  display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:center;
  padding:15px 0;border-bottom:1px solid rgba(255,255,255,.16);
}
.chain__i b{font-family:var(--f-display);font-weight:800;font-size:.75rem;color:var(--cyan);letter-spacing:.08em}
.chain__i span{font-family:var(--f-display);font-weight:800;font-size:clamp(1.063rem,3vw,1.5rem);letter-spacing:-.025em}
@media (min-width:820px){
  .chain{grid-template-columns:repeat(6,1fr);border-top:0}
  .chain__i{
    grid-template-columns:1fr;gap:12px;align-items:start;padding:0 12px 0 0;
    border-bottom:0;border-top:2px solid rgba(255,255,255,.22);padding-top:16px;
  }
  .chain__i:first-child{border-top-color:var(--cyan)}
  .chain__i span{font-size:clamp(.938rem,1.5vw,1.188rem)}
}
.por__foot{margin-top:clamp(34px,4vw,50px);padding-top:24px;border-top:1px solid rgba(255,255,255,.16)}
.por__foot p{font-size:clamp(1.063rem,2.6vw,1.375rem);font-weight:500;max-width:40ch;letter-spacing:-.01em}

/* ============================================================
   09 · DIAGNÓSTICO (CTA)
   ============================================================ */
.diag{background:var(--blue);color:#fff;padding-block:clamp(56px,8vw,96px)}
.diag h2{font-size:clamp(2rem,6vw,3.5rem);max-width:16ch;margin-bottom:16px}
.diag p{color:rgba(255,255,255,.86);max-width:46ch;margin-bottom:10px;font-size:1.063rem}
.diag .sc{font-size:.875rem;color:rgba(255,255,255,.72);margin-bottom:30px}
.diag__ctas{display:flex;flex-wrap:wrap;gap:12px;align-items:center}

/* ============================================================
   10 · CONTACTO
   ============================================================ */
.cont h2{font-size:clamp(1.85rem,5.2vw,3rem);max-width:15ch;margin-bottom:14px}
.cont__lead{color:var(--ink-mute);max-width:44ch;margin-bottom:clamp(30px,4vw,44px)}
.cont__grid{display:grid;gap:clamp(32px,4.5vw,56px)}
.cline{display:grid;gap:3px;padding:16px 0;border-top:1px solid var(--line)}
.cline a{font-family:var(--f-display);font-weight:800;font-size:clamp(1.125rem,3.4vw,1.5rem);
  letter-spacing:-.025em;text-decoration:none;color:var(--ink);word-break:break-word}
.cline a:hover{color:var(--blue)}
.form{display:grid;gap:14px}
.field{display:grid;gap:6px}
.field label{font-size:.688rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gray)}
.field input,.field textarea{
  font-family:var(--f-text);font-size:1rem;color:var(--ink);
  border:1px solid var(--line);background:#fff;padding:12px 14px;width:100%;
}
.field input:focus,.field textarea:focus{border-color:var(--blue);outline:0}
.field textarea{resize:vertical;min-height:96px}
.form__note{font-size:.75rem;color:var(--gray);line-height:1.5}
@media (min-width:880px){.cont__grid{grid-template-columns:.95fr 1.05fr;gap:clamp(40px,5vw,80px)}}

/* ============================================================
   FOOTER
   ============================================================ */
.foot{background:var(--navy);color:#fff;padding-block:clamp(46px,6vw,72px) 28px}
.foot__grid{display:grid;gap:32px}
/* eco tipográfico del logotipo (el vectorial todavía no llegó) */
.wordmark{font-family:var(--f-display);font-weight:800;letter-spacing:-.03em;line-height:1;
  font-size:clamp(1.5rem,5vw,2rem)}
.wordmark .b{color:var(--cyan)}
.wordmark__cr{display:flex;align-items:center;gap:10px;margin-top:9px}
.wordmark__cr .ln{width:30px;height:1px;background:rgba(255,255,255,.4)}
.wordmark__cr b{font-family:var(--f-display);font-weight:700;font-size:.75rem;letter-spacing:.24em;color:rgba(255,255,255,.75)}
.foot__tag{margin-top:16px;color:rgba(255,255,255,.68);font-size:.938rem}
.foot__disc{margin-top:8px;font-size:.813rem;color:rgba(255,255,255,.45);letter-spacing:.04em}
.foot__col h3{font-size:.688rem;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.5);
  font-weight:700;margin-bottom:14px;font-family:var(--f-text)}
.foot__col a,.foot__col p{display:block;color:rgba(255,255,255,.82);text-decoration:none;font-size:.938rem;padding:5px 0}
.foot__col a:hover{color:var(--cyan)}
.foot__bot{margin-top:clamp(34px,4vw,48px);padding-top:20px;border-top:1px solid rgba(255,255,255,.14);
  display:flex;flex-wrap:wrap;gap:10px 22px;justify-content:space-between;
  font-size:.75rem;color:rgba(255,255,255,.45)}
@media (min-width:800px){.foot__grid{grid-template-columns:1.5fr 1fr 1fr}}

/* ------------------------------------------------------------
   Aire entre el titular grande y su bajada: con 14px el par
   quedaba apretado en pantallas grandes.
   ------------------------------------------------------------ */
.prob h2,.hacemos h2,.metodo h2,.sol h2,.nos h2,.por h2,.cont h2,.score h2{
  margin-bottom:clamp(16px,2.2vw,24px);
}

/* ============================================================
   Anchos de medición — en CSS y no inline, para que una CSP
   estricta (style-src sin 'unsafe-inline') no los tumbe.
   ============================================================ */
.b50{width:50%}.b55{width:55%}.b70{width:70%}.b80{width:80%}.b85{width:85%}

/* bandas de la regla de madurez: proporcionales al rango real 0–100 */
.ruler__band--1{flex:0 0 39%;background:rgba(255,255,255,.13);color:rgba(255,255,255,.72)}
.ruler__band--2{flex:0 0 20%;background:rgba(29,107,255,.38)}
.ruler__band--3{flex:0 0 15%;background:rgba(29,107,255,.62)}
.ruler__band--4{flex:0 0 15%;background:var(--blue)}
.ruler__band--5{flex:0 0 11%;background:var(--cyan);color:var(--navy)}
.ruler__marker{left:68%}

/* ============================================================
   FAQ — preguntas reales de hoteleros (AEO)
   Acordeón nativo con <details>: sin JS, y el texto de la
   respuesta viaja SIEMPRE en el HTML (lo lee Google y lo leen
   los asistentes de IA aunque esté cerrado).
   ============================================================ */
.faq h2{font-size:clamp(1.85rem,5.2vw,3.1rem);max-width:18ch;margin-bottom:clamp(16px,2.2vw,24px)}
.faq__lead{
  max-width:56ch;color:var(--ink-mute);
  font-size:clamp(1rem,1.6vw,1.125rem);line-height:1.6;
  margin:0 0 clamp(28px,4vw,44px);
}
.faq__list{border-top:1px solid var(--line)}
.faq__i{border-bottom:1px solid var(--line)}
.faq__i summary{
  display:flex;align-items:center;gap:18px;justify-content:space-between;
  padding:clamp(18px,2.4vw,26px) 0;
  cursor:pointer;list-style:none;
  transition:color .18s ease;
}
.faq__i summary::-webkit-details-marker{display:none}
.faq__i summary:hover{color:var(--blue)}
.faq__i summary:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
.faq__i summary h3{
  margin:0;font-size:clamp(1.05rem,2.3vw,1.4rem);
  line-height:1.25;font-weight:700;letter-spacing:-.02em;
}
.faq__x{
  position:relative;flex:0 0 22px;width:22px;height:22px;
  border-radius:50%;background:var(--line);
  transition:background .18s ease,transform .22s ease;
}
.faq__x::before,.faq__x::after{
  content:"";position:absolute;inset:50% auto auto 50%;
  width:10px;height:1.5px;background:var(--navy);
  transform:translate(-50%,-50%);
}
.faq__x::after{transform:translate(-50%,-50%) rotate(90deg);transition:opacity .18s ease}
.faq__i[open] .faq__x{background:var(--cyan)}
.faq__i[open] .faq__x::after{opacity:0}
.faq__a{padding:0 0 clamp(22px,3vw,30px);max-width:68ch}
.faq__a p{
  margin:0 0 12px;color:var(--ink-mute);
  font-size:clamp(.95rem,1.5vw,1.05rem);line-height:1.65;
}
.faq__a p:last-child{margin-bottom:0}
.faq__a a{color:var(--blue);text-decoration:underline;text-underline-offset:3px}
@media (min-width:860px){
  .faq__i summary{padding-inline-end:var(--rail)}
  .faq__a{padding-inline-end:var(--rail)}
}

/* 404 — misma piel que el bloque de CTA azul, a pantalla completa */
.diag h1{font-size:clamp(2rem,6vw,3.5rem);max-width:16ch;margin-bottom:16px}
.e404{min-height:100vh;min-height:100svh;display:flex;align-items:center}
.e404>.wrap{width:100%}
.e404 .wordmark__cr{margin-bottom:clamp(28px,5vw,44px)}
.e404 p{margin-bottom:26px}